Call to Aspiring Coaches

When I went through my first coach training in 2003, they shared alarming facts with new students, including:

  • Most of us wouldn’t be fortunate enough to work full time as a coach, and
  • the few of us who were lucky enough to work wouldn’t likely make more than $30,000 a year

“Don’t quit your day job” was the harsh (albeit well-intentioned) conclusion.

Maybe it was a scare tactic designed to weed out the uncommitted, I thought.  It was the sort of advice that made you think twice about making the leap!

But while the “lucky to make $30k a year” thought was discouraging,  I wanted it badly enough that I just figured I’d dial down to live on $30k (less than a third of what I was making in corporate world) – and hope for the best.

It turns out it wasn’t a scare tactic.

It was a very harsh reality in the fledgling industry.  A whole lotta coaches not doing much other than trading services with each other, salivating at the whiff of a potential paying client, tripping over each other to win seemingly scarce business.

It wasn’t pretty.

What’s changed since then?

I’d like to say everything.

But unfortunately, I regularly meet aspiring and struggling coaches – many with exceptional coach skills and training – wavering in their commitment to the profession as they struggle to keep their head above water living very modest lifestyles.

And I get it, because I nearly traveled that path myself.

While I’ve appreciated a consistent six figure practice and enjoyed the work tremendously, it’s both disturbing and ridiculous that I am the exception rather than the rule in this industry.

On Monday, February 7th at 2 pm eastern I’m jumping on the phone with two of my smartest colleagues to say out loud what many coaches don’t like to admit (i.e. that your prosperity coach is making $17,000 a year) and to share the secret to thriving as a coach.

I’ll post the call replay here once it’s done if you’re not able to dial in live.

In the meantime, click here for more about what Lisa, Patty and I are up to with this clarion call to coaches.

See you Monday.  🙂

Update: here’s a quick link to the recording:

  • February 5, 2011
  • Nicole says:

    Awesome call! It’s very inspiring to hear the coaches on the call talk about how they went through the same process of resistance and fear when they began their practices. This completely applies to anyone who is starting their own business, or publishing their music, books, etc.
    Enoch brings up a good point: judgment. If you feel like your business or craft doesn’t deserve monetary compensation, you are condemning yourself to that particular journey. If you feel like people will judge you, will not enjoy what you do, or are worried how you live up to others expectations, then of course you will never. I have felt this even from my closest friends after I have put my heart and soul into a project. If my happiness depends on the success of the project, then any fear or resistance I have to it being successful will be the predominant vibe.
    I own my own business and have several web sites and a variety of projects. I’m most successful in my career field where I have to clock in every day but I excel at managing computer systems. I’ve struggled with taking the leap, and working from home on my own business and projects. There’s a deep innate fear in the unknown as well as being completely on your own (meaning not having someone else writing out my paycheck). I’ve truly been reflecting on this and have almost come to the point where I sold my domains, kept the business only for tax deductions, and succumbed to working the 9 to 5. I’ve discovered that I have been feeling judgment and resistance from my own projects. Thoughts of “they wouldn’t help me,” or “everyone is worried about their own projects,” or “if people don’t want the services I have to offer, then I’ll just stop offering them,” came to light as I worked through this resistance. BUT not only these thoughts, but even scarier is “What if its hugely successful and millions of people are suddenly wanting my services?” Fear of success was the most predominant in me as it went beyond my comfort zone of just living as another worker bee.
    I’m grateful there are life coaches in the world thriving and living abundantly teaching deliberate creation! Knowing that helps me build new beliefs about my own life and how I can live authentically and abundantly.

  • Enoch says:

    Perhaps the reason other coaches are not making a lot of money, is because they exude despair and most people don’t want to be around desparate people due to them often being clingy and suffocating. It is a viscious cycle, but it is reality. People like to be around confident people, because confident people don’t NEED you, they’re just glad to be with you. Some people who become prosperity coaches may not have enough prosperity consciousness themselves, so they feel that they HAVE to make a living off of teaching people that they can make lots of money. But then comes the age old question of, “if it works, then why do you need to charge people to tell them that it works?” I’m not sitting in judgment, my prosperity consciousness also needs “work”, and it is making progress, thanks to the Divine. I have been doing chanting the “Om Shreem Maha Laskshmi Swaha” mantra every day for the last 25 days, and it is having a subtle effect on an inward level and outward level.
    I know how it is. We all want to make money doing what we love, but I have been kicking around the idea that it doesn’t necessarily have to be that way. That it is also possible to make money doing a “regular” job, but still asking God (or “the Universe”) for the time to do still do the stuff we love, and become successful at that as well. It doesn’t have to be one or the other.

  • Jeannette says:

    I’ll have it up later this afternoon, Leah! Thanks for the prompt. 🙂
    Lois, I totally agree!

  • Leah says:

    Jeanette – missed the call… Where/when is the recording available?

  • Suzanne Duvall says:

    AHHH – this is exactly what I need — and I missed the call today. Darn! I look forward to the recording….

  • Lois says:

    I know this post is about starting and maintaining a successful coaching business, but it would seem to me that the same things that it takes to have a successful coaching business could apply to any business that you are starting. I am looking forward to hearing the call.

  • Zoe Routh says:

    Ahh where were you ten years ago when I started?? Could have avoided so much angst and had way more fun! So glad I’ve had you in my backpocket (in my ear/beside the driving wheel) this last year to help take the brakes off and step on the accelerator 🙂
    And if you’re a coach or an aspiring newbie – do this course. ‘Nuff said.

  • Mitch says:

    I’m not even a coach, and I can’t wait to hear the call. 🙂

  • sara says:

    I love watching you soar Jeannette. You make it look so easy (no doubt because that’s how you intended it) and I know that this is going to make a HUGE difference in the lives of so many. Bravo to you, Lisa, and Patty – BRAVO!!!

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