Ed's Strangest Secret
Excellent copywrite artist, Kevin Webb, forwarded me this newsletter from freelancing expert Ed Gandia last week. Even though Ed addresses this to freelancers, it applies to many of us. (In parts he sounds like an LOA Coach!)
I highlighted my favorite thoughts (in case you’re just scanning):
THE PROFITABLE FREELANCER
Brought to you by Ed Gandia
The Strangest Secret for Succeeding in a Tough Economy
What a week this has been (and it’s only Wednesday)! As I write this article, two of the world’s largest investment banks, Merrill Lynch and Lehman Brothers, have reached the end of the line.
The 158-year-old Lehman filed for bankruptcy protection this week (the largest bankruptcy filing in U.S. history, I might add). Merrill Lynch agreed to sell itself to Bank of America in an emergency deal hashed out over the weekend.
And as if that weren’t enough, we also learned that the U.S. government had to step in Tuesday to rescue AIG, one of the world’s largest insurance companies, with an $85 billion emergency loan.
Yes, these are all unprecedented events. A little unnerving, for sure. But what really concerns me is how rapidly the “negative funk” is spreading.
The pessimism among many freelancers I talk with is at a 5-year high. In fact, until this year, I’ve never heard the words “starving” and “freelancer” used so frequently in a sentence. Many are even using their struggle as a badge of honor! (Sorry…but when did being broke become “cool”?)
The Sky Is NOT Falling
Well, I hate to break the news, but it’s not all doom-and-gloom, folks. Yes, I recognize that many people are in financial trouble right now. I’m not blind to reality. But just as thousands of businesses are going under, thousands are also doing very well despite the troubled economy.
Take Wal-Mart. The world’s largest retailer was, until recently, struggling. Now, in the face of the worst economy in 5 years, it posted a 9% quarterly profit increase last month. Wal-Mart’s strategy: Cater to consumers who are desperately trying to save money in a tough economy.
And just last week, I talked to the vice president of company that is having its best year in its 14-year history. Impressive, considering that this company manufactures a high-end specialty consumer product.
I also have a client that’s currently in serious growth mode. This client has hired 5 new sales reps this summer and brought in a VP of business development. Its prospects have never looked brighter.
Who are these companies? They’re smart businesses that have found a way to rise to the top of their respective industries, despite the slump in the general economy. And many of them need freelancers NOW. Either because they can’t handle all the work internally or because they don’t want to add head count.
As a result, many freelance professionals — both new and established — are having a banner (or at least a decent) year.
The Strangest Secret
What do you need to do to join this elite group of thriving freelancers? I don’t have all the answers. And even if I did, the answers to that question could fill an entire book.
But I do know this: Attitude matters…more than you might think.
I learned this timeless secret almost 20 years ago from the dean of self-improvement, Earl Nightingale, when I heard him say, “You become what you think about.” (Check out the original 10-minute recording of this groundbreaking program on YouTube!)
I find that the older I get, the better I understand the power of that statement and how relevant it is today, especially considering the negative environment we’re living in.
Fact is, you attract what you dwell on. If you dwell on economic panic and financial strife, you will get more of that. But if you choose to approach each day with confident expectation and a joyful attitude, you will start attracting more positive outcomes to your life.
It’s not just me who believes this. The Law of Attraction has been around forever. In fact, the most successful people I know go about their daily work with a positive, can-do attitude. And they somehow stumble upon opportunity after opportunity. This reinforces their winning attitude, furthering the positive cycle.
These are challenging times for many people. No doubt about it. But whatever you do, don’t fall prey to all the negativity floating around, even if you’re in financial straits right now. Nothing good will come out of that.
Instead, try to stay focused on your goals. Stay focused on success. And I guarantee you that things will turn around for you faster than you can imagine.
The choice is all yours.
Thanks, Ed, for writing a great reminder – and Kevin, for forwarding it along.
Here’s to our focus on success and breaking another “rule” of what’s possible in the current economy!