I’m Not Making This Up!
That’s what I said to myself in the shower this morning, as I wondered why I would send my new partner copies of two critical emails I received about our joint call last night.
I know better than to pass along anything negative, and yet I didn’t miss a beat on it. Amy wrote back saying something to the effect of: I really don’t need to see these. Where are you conflicted?
Which made me wonder why I passed them along. What came up was a feeling of justification: “I TOLD you, Amy! I’m not making this up!”
Oh really, Jeannette? You’re not making it up? If it’s not you, who is it?
In sorting out the energy behind it, I became clear I wasn’t completely comfortable with her promotion skills. Plain and simple. Doesn’t make me, her, or the strategies right or wrong. It’s just how I feel about it.
And that feeling … well, we all know what that attracts. I’m not comfortable; I attract more to match that. People who aren’t comfortable. Me receiving emails that aren’t comfortable. Me making Amy uncomfortable. (Or trying to.)
So then my mind goes to justification.
I wanted her to know “I’m not making this up!” People don’t appreciate being marketed to this way! It isn’t just ME that isn’t down with traditional selling strategies. We’ve got to do it DIFFERENT! We’ve got to leave these old “rules” behind! This is OLD STUFF. It DOESN’T WORK!But guess what? I AM making this up. Every bit of it. There isn’t a single thing I’m not responsible for creating. (Hard core, I know, but I believe it to be true.)
So while Amy’s having a perfectly effective preview call (we only had four slots left by the time the call ended), I’m having very subtle mixed feelings which attracts the type of emails that I hardly EVER receive. The only time I’ve received anything like that was back when I partnered with Jen Blackert. (Who is still up to fun stuff, I might add. I just signed up for her preview call.)
What have I learned here?
I am making this up. I’m making up that people aren’t comfortable with this style of marketing. I’m the one making up that it will turn some folks off. I’m the one making up that it will risk my reputation. I’m making it up. All of it.
If that’s the case (which it is), how ’bout I make something else up?
All right, now I’m getting somewhere.
How about I make up that folks get who I am and what I’m about – it doesn’t matter the words or the colors or the partners I use. People get me. Plain and simple. (I LIKE that.)
How about I make up that Amy brings incredibly valuable technical and marketing expertise to the table. (Which she does.) That she’s not a marketing handicap, but an asset. How about I make up that I get wonderful feedback from here on out?
(Truth be told, just in the time I started writing this I’ve received three “raving” emails about last night’s call. That’s how quickly the Universe can respond to energy shift.)
So, all right, I’m making it up. I get it now.
Which leads to my next question … what are YOU making up? Is it serving you, or can you see room for improvement?
A worthy question, I discovered in this morning’s shower. 🙂